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"We know that great tools are essential to supporting great talent, and that’s why we’ve dedicated our business to developing the best in professional hair care products. Using the highest-quality ingredients and the latest technologies, every one of our innovative contributions is made with both hairdresser and client in mind, working to best complement their needs."

"Sustainability has always been a priority for our founders. Today, we are committed to making our company operations cleaner and greener to preserve the beauty of the world around us. Decreasing our use of virgin plastic. Reducing our carbon footprint. Ethical sourcing. And so much more."

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Paul Mitchell's Awapuhi is a keratin intensive treatment. Through the use of KeraReflect® blend and KeraTriplex®, an exclusive blend of keratin protein, your hair rebuilds and repairs for a healthy look! Hair is left feeling soft and looking shiny, silky, and frizz-free!

MVRCK is apart of Paul Mitchell's men's line. They offer hair, beard, and shaving products.

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